Marketing Case Presentation

One of the final assignments for Marketing this semester involved a case presentation incorporating promotion and advertising concepts. This assignment showcases my ability to compile a basic marketing plan. The impact of non-controllable elements of the marketing environment were also taken into consideration.

The case revolved around the following question: What should BCLC do next to further promote Lotto Super 7? This "problem" stems from the success of "The Super Rich" campaign. With upcoming changes to Lotto 6/49, it's crucial to differentiate Lotto Super 7 from other BCLC games by tone and character. Lotto Super 7 was the game that needed to reignite the pure essence of big lotto games--frivolous, indulgent, and fun.